Peter Pappas 

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Peter was a Vice President/Associate Creative Director at Mullen Advertising, and then at Arnold, two of Boston’s leading agencies. He’s produced award-winning work for companies as diverse as Comcast, BMW of North America, Timberland, Boston Brewing, EMC Corporation and Malden Mills/Polartec.

Peter brings creativity and a clear focus to his work in crafting copy and high-level messaging for clients. He’s adept in a wide range of mediums including digital, print, TV, radio, Web video and direct response advertising.

In 2003 Peter formed 8 Beacon Partners – a consortium of fellow creative professionals as well as experts in Brand Strategy, Media, Account Planning, PR, Digital and Production.

 

Jeff Williamson

Jeff was an Associate Creative Director at Mullen where he directed design and contributed to the creative vision of a variety of high-profile institutions and national brands including Panera Bread, Nextel, Stride Rite, ECCO Shoes, Adventures by Disney, and The Boston Athenaeum.

Jeff adroitly manages the design process to entertain, inform and help build consumer confidence, while integrating ideas across multiple disciplines including advertising, interactive, broadcast, direct, and public relations.

Jeff’s graphic design ability consistently demonstrates the importance of communicating in a way that is meaningful, informative and beautiful. As an independent Designer/Consultant, he’s worked with a variety of clients including Smart Destinations, The Concord Museum, The Boston Children’s Museum and the Massachusetts Historical Society.

 

Karen Lynch 

During her 25-year career in advertising, Karen Lynch has worked with a number of national and regional clients including Reebok, Comcast , BMW of North America, BankBoston, Nextel and Polaroid. She was a Vice President/Creative Supervisor at Mullen, and since 1998 has created advertising, collateral and direct mail for her own clients, ranging from high technology to communications, business-to-business and event planning companies. Karen brings maturity, creativity and a passion for advertising to the 8 Beacon team.

 

Amy Watt

Amy began her career at Mullen Advertising in 1984. By the time she left the agency almost three decades later, she was a Senior Vice President Group Creative Director. Amy’s done award-winning work for a number of leading brands, including Wrangler and Riders Jeans, Stride Rite, Money Magazine, BankBoston, Veryfine, Reebok and Dexter Shoes. She’s also helped launch new products and companies such as Smartfood, Oxygen Media, and Nextel. Her name is engraved on trophies from all the most prestigious shows—Clio, One Show, Communications Arts, New York Art Director’s, The Addy’s, Hatch and Effies.

 

Lisa Mannix

After graduating with a BFA from Syracuse University, Lisa gained extensive knowledge of corporate branding working as one of the top designers at Digital Equipment Corporation. She then established herself as a freelance artist/designer and has worked independently, along with professional creative groups ever since. An expert in Adobe Creative Suite, Lisa develops concepts, websites, identities, packaging, layouts, production and art direction on almost every level. She has collaborated to create unique solutions for a wide variety of clients including several restaurants, the Fleet Center, Boston Bruins, Dunkin' Donuts, Boston Private Bank, Atlantic Properties, Harvard Pilgrim Healthcare, and The Harvard Kennedy School.

 

Jim Hartrich

Jim was a Senior Brand Strategy and Marketing Consultant at Mechanica, and prior to that an EVP, Managing Partner at Mullen Advertising. Jim has extensive experience in helping organizations across a variety of industries create winning strategies—from well-established brands such as BMW, Weight Watchers, Timberland, Nextel, Ocean Spray and EMC, to fledgeling start-ups.

Jim is adept at developing the foundational elements upon which successful brands and marketing platforms are built:

  • Brand positioning—the essential who, what and why of a brand

  • Brand identity—the look and feel that projects the brand positioning

  • Messaging architecture—the consistent reinforcement of key brand dimensions across all communication

 

Evan Saks

Evan started his career in ad agencies before the internet, learning the disciplines of branding and positioning, as well as traditional marketing. He is a seasoned veteran with broad experience in consumer, B2B, and direct response marketing. 

Moving to the corporate side running the marketing for a dot-com startup, and eventually as VP of Marketing, Evan has mastered the new digital/search marketing and measurement techniques, and is a leading web strategist for a number of e-commerce and higher education clients. 

Evan is adept at evaluating Websites, identifying strengths and weaknesses, and recommending specific steps to improve performance from arrival to conversion.  With an educational approach that teaches clients how to better manage their digital assets, Evan can make all the technical aspects of Web marketing crystal clear to even the least technically inclined stakeholder.

 

Mari Weldon 

Mari Weldon is a Senior Media Strategist with over 15 years experience at some of the country’s leading advertising and media agencies. Mari began her career at Arnold Worldwide where she handled media planning responsibilities for a diverse lineup of clients, including NYNEX, Ocean Spray, Fleet Financial Group and EMC. She then went on to manage integrated B2B and B2C campaigns at Carat Freeman and Pro Media, before moving to the client side to become Manager of Media at BJ’s Wholesale Club. In August 2007, Mari formed Weldon Media Solutions–an independent, full-service media strategy, planning and buying service. 

 

Brian Frye

Brian’s passion for the computer and internet industries began at an early age when he developed and programmed his first Websites. 

Brian launched n2v.net in 1999, a URL shortener/redirection service. After selling n2v.net in 2003, Brian started Sudbury Wireless, Metro West Boston’s premier residential and small business onsite technology consulting service, offering computer repair, support, trouble shooting, installation and IT process implementation.

Today, Brian heads Magna Technology LLC, a Website development, maintenance and technology consulting company that serves a variety of small and medium size clients.

A graduate of Boston College’s Carroll School of Management with a degree in Finance and Marketing, Brian combines a passion for computers with a strong background in Web development. He leverages his skills and education to create innovative marketing campaigns that employ cutting edge Internet technologies.

 

Steve Brandsdorfer

Steve has been conceptualizing, designing and developing online experiences and brands for over ten years. He is a partner and cofounder of Pepperlillie, a Philadelphia Digital shop, where he's successfully launched over 100 websites since 2004. 

 

Kory Addis 

Kory was 5 years old when he began developing photographs in his dad’s darkroom. For him, photography is not just about equipment, it’s about a way of seeing, collaborating and understanding a client's vision. Kory loves photographing people. Whether a simple portrait or an environmental group shot for an Annual Report, he always gets his subjects to relax and enjoy the experience.

Kory shoots completely digital, in studio or on location, and brings a strong design sense to his work, no matter the budget or size of the project.