This week, after months of non-stop work that basically yielded the "summer that wasn't," we completed the rebrand and launch of the new Camden National Bank, now Maine's largest financial institution with over $3.5 billion in assets.
A big thanks to art directors Jeff Williamson and Lisa Mannix whose incredible talent and hard work helped to keep it all together. As well as our friends at HATCH Marketing who worked with us to give shape to the positioning and brand strategy.
Finally a big THANK YOU to our client and CMO Renee Smyth who never wavered in her belief that we could get it all done and meet every deadline, no matter how aggressive.
Now on to even bigger and better things!