Like all start-ups, KEEL Vodka had big ambitions - but a relatively small budget. 

They also had a unique idea - a light spirit with all the taste of premium vodka but fewer calories and lower alcohol. So you can enjoy a tipple or two without worrying about making a spectacle of yourself in front of the boss, or at the neighborhood cookout. 

KEY INSIGHT: 

KEEL had a tagline - Stay Balanced - and we saw an opportunity to build off the line with a conceptual direction focused on youth, activity and lifestyle. We brought the idea to life in a 30-second TV ad, as well as video content for the KEEL website.

RESULTS: 

The KEEL brand continues to gain traction and, equally important, distribution beyond its Newport, RI base. 

In appreciation of our work, they gave us some free vodka. 

8 Beacon really captured the essence of our brand and the KEEL lifestyle
— Bill Dessel, Co Founder, Keel Vodka
“Working with 8 Beacon was professional in every facet. Exceptional, creative work, completed in a timely manner, and their finished product really speaks to the essence and concept of KEEL vodka. A great team to work with!”
— Tom McGowan, Co Founder, Keel Vodka