A Boston-based non profit, the Challenge for Sustainability's mission is to work with large property owners and businesses to guide them in developing sustainability initiatives for their buildings.
While the Challenge had been successful in recruiting participants, its website was dated, hard to navigate and not mobile-friendly.
Like all businesses, large property owners look for partners they can trust, and who can demonstrate a proven track record of success and leadership.
With that in mind, we recommended a brand look and tone of voice for the Challenge that was friendly and accessible, but that also delivered on the tangible business benefits of energy efficiency, conservation and environmental stewardship.
Starting with the website, we then carried the brand lidentity through to printed materials and video content.