Alamak is a mid-size company engaged in pioneering work in the emerging field of "Precision Histology." Their proprietary technology yields extremely high quality tissue samples for use by researchers developing treatments for cancer and other diseases.
Alamak, like so many other firms in the Biosciences category, had always taken a clinical, scientific approach in their communications - it was all test tubes and lab coats. We saw an opportunity to focus instead on the results of their work - saving lives. So we recommended a warmer, more human strategy. We introduced a contemporary logo, while launching a modern website with fully responsive design, built around images of real people vs laboratory researchers.